Fox Kids rebrand

The Fox Kids brand was resurrected in Finland and I designed and created a series of generic and seasonal idents, bumpers for the shows, a toolkit of graphics for broadcast promotion, material for online and outdoor marketing and a new strategy for the broadcast graphics.


The programme schedule started early in the morning with very young kids shows and then later with shows for teenagers (and big kids!), so the age range was quite wide. Therefore the design had to be very accessible to a broad audience.

The graphics went from very colourful in the morning to a more generic palette and then to something more focused on teenage boys.

The Fox Kids programme schedule was shut-down in 2017.

Stills from the broadcast idents:

Full-page magazine adverts: