Fox Movies branding for Finland

A brand package for the Fox movies slot in Finland.


I art directed and implemented a new look for the Fox Leffat (Fox Movies in Finnish) slot in the Fox Finland channel. I went for a classic gold movies look with some strong hints to 20th Century Fox. The lights were a more modern take on the searchlights.

This video starts with an ultra cut-down version of an onair promo (my apologies to the editor!) and is followed by a shorter complete video segment.

Fox Leffat went through further brand refreshes in which I was the art director initially and then further built upon the brand in production at a later date.