MOI! – Museums of Impact

A series of playful illustrations and animated loops for Museovirasto (The Finnish Heritage Agency)


This is a short video compilation of these animations with audio. I hope it puts a smile on your face 🙂

Museovirasto (The Finnish Heritage Agency) preserves Finland’s material cultural heritage: collects, studies and distributes knowledge of it and operates under the Ministry of Education and Culture in Finland.

MOI! – Museums of Impact is a project that aims to provide European museums with a self-evaluation framework that helps them increase their impact in society.

I was hired to produce some playful illustrations and animated loops to accompany the webpage, digital communication of seminars and events and for use on social media.

The reference style I was given was a series of illustrations and animations I produced for WWF Green Office.

The characters are drawn by hand, then scanned and redrawn digitally in Adobe Illustrator. The animations have been produced in Adobe After Effects.

Feedback from the work has been extremely positive and I’m also happy that I got a chance to bring these characters to life!

Here some development sketches: